How to Sell Kids' Clothes Online in India

What sells fastest

Not all kids' clothing sells equally well. The fastest-moving categories on IPF are:

• Baby clothing bundles by size (0–3M, 3–6M, 6–9M, 9–12M) — buyers want a full wardrobe, not single pieces.
• Winter and seasonal items — jackets, woollens, snowsuits move quickly in October–November.
• Branded items in good condition — H&M Kids, Zara, Carter's, Gap Kids hold their value.
• School uniforms in common sizes (4–12 years) — consistent demand throughout the year.
• Ethnic wear and occasion wear — barely-worn festive outfits are popular.
• Sports and activity wear — football kits, dance wear, swimming gear.

Bundle for faster sales

Individual baby clothes take longer to sell and more effort to list than bundles. Group outgrown clothes by size — 10 to 20 pieces in the same age range — and list them as a lot. Buyers get a complete wardrobe in one purchase; you clear a full size in one transaction. Price the bundle at slightly less per piece than individual pricing — the convenience drives the sale.

For older kids' clothing, bundle by season or type: a winter bundle of 8 pieces, or a school uniform bundle, will move faster than each piece listed alone.

How to photograph kids' clothes

Lay the item flat on a clean, light surface in natural daylight — near a window works well. Photograph each item individually for the main listing image, then add a bundle shot of all pieces together. For stained or worn items, photograph the flaw up close and mention it clearly in the description. Buyers trust sellers who show wear honestly, and it protects you from returns.

Fold or hang items neatly. Crumpled clothing in bad lighting suggests poor condition even when the item is perfectly fine — and it costs you money in lower offers.

How to price

Baby and kids' clothing typically sells preloved at 20–40% of the original retail price. Branded items in excellent condition can command 40–50%. Fast-fashion or unbranded items typically sell at 15–25% of retail. The key variable is demand: common sizes (3–6M, 6–12M, 2–4 years) move at full preloved price; unusual sizes may need to be priced slightly lower.

Bundle pricing should reflect a discount of 15–20% versus the sum of individual prices — buyers expect a small saving for buying in bulk.

Listing and shipping on IPF

Creating a listing on IPF takes a few minutes: add your photos, write a clear title that includes the size and brand, describe the condition honestly, and set your price. Clothing ships easily — a 10-piece baby bundle can usually be packed in a courier bag. Once an item sells, IPF arranges doorstep pickup from your address. Your payment is released after delivery is confirmed.